3D animation involves creating 3D models of characters, objects and environments, and controlling their movements within a simulated 3D space. Instead of drawing a series of images to imply movement, as in 2D animation, we use a simulated camera within our 3D environment to capture our characters and objects from the perspective of our chosen camera position. And instead of drawing points of light and shadow, we can use a lighting engine to generate light and shadow within every scene automatically.
Without getting too complex, what this means for our clients is that 3D animation involves quite a bit of setup time to build every environment and character as a standalone model. But once this laborious process is complete, 3D opens up huge possibilities. If you don’t like the lighting within a scene, we can reposition our simulated light source, and the new lighting will be applied to our 3D models automatically.
If you want to make a change to the position of our virtual camera and view the whole scene from a different angle, this is a relatively easy change because the models already exist within a 3D space, like in a computer game. If you tried changing the angle of a shot in 2D, you would be back to square one drawing the scene again from scratch!